Wednesday, December 19, 2007

Happy Holidays Everyone!

Routiki and Rouge Roastery are wishing everyone a very happy holiday season and a wonderful 2008!

Our holiday hours are:
Closed 12/20 - 12/25
Closed 12/31 - 1/1/2008

We will be roasting on 12/27 and 12/30.

Happy Holidays!
Dave!

Tuesday, December 04, 2007

Spamming?

I have been exploring ways to easily set up Beanmail - the Rouge Roastery e-newsletter. While there are a variety of services for this, many are shadier (is that a word?) than others. The reputable email services recommend that I do a "double opt-in" which will comply with all CAN-SPAM laws ("can-spam" is always written in capital letters, which makes me think this is an acronym for something, but I don't have a long enough attention span to investigate what the acronym is for... probably something arcane that will my head hurt anyway).

I think I've found a service that I'm going to use, but I only have a short list of emails to send to anyway. And I suspect the double opt-in will trim that substantially. This makes me wonder if its worth the cost to do it with the service, or if I should start on my own and subscribe to the service later. The biggest advantage to using the service is that the html emails will be already set and can be tested in a variety of different email hosts - including POP programs like Outlook. I won't have that ability if I do it on my own. I probably would not do an html email in that case.

So, here's the question that I have, if you receive a e-newsletter that is not in html format from a local place that you have frequented, would you read it or discard it without reading?

How long is too long for a non-html email? (I'm assuming this post would be too long, but if its half this size is that too long still - a challenge, because I tend to be wordy!)

Thanks and if you want to be added to Beanmail, let me know! The first edition is headed out soon...

Dave!