Let's get visible!

Momentum Magazine did a fun (read as: cheesy & goofy) video that was entirely lighted by bicycle lights to draw attention to the need for cyclists to have lights at night.

My friend Todd over at M-Bike.org also noted that:

MDOT recently issued a related press release:

“Drivers should always pay close attention and look out for other users of our roadways,” said MDOT Director Kirk T. Steudle. “In addition, pedestrians and bicyclists should wear bright and/or reflective clothing to significantly improve the likelihood of being noticed by motorists.”

Increasing ones visibility doesn’t have to be all that expensive. Wearing brighter clothes with reflective strips and adding bike lights are a good start. Those rear red LED blinky lights are almost a necessity.

Anyway, here's the video for your enjoyment:



Presented by: VACC, B:C:Clettes and Momentum Magazine
Videography by Gwendal Castellan and Dave Niddrie

Visibility accessories generously donated by:

• Halolux - Halolight Bicycle Helmets and Haloracer Bike Illumination Light
• Monkeylectric - Monkeylectric Monkey Light
• Rock the Bike- Down Low Glow Lights
• Sweetskinz - Reflective Coloured Tires
• Knog - Frog, Gecko and Gator Lights
• Hutchinson - Reflex Reflective Tires
• Lazer -Urbanize Helmets